Market Research & Customer Analysis

Before investing in a website, advertising, channel development, or sales resources, first

clarify:

Where is the market?

Who are the customers?

Why would they buy?

Who are the competitors?

Where should the business start?

How We Can Help

• Compile and organize publicly available market information

• Build competitor comparison matrices

• Conduct an agreed number of customer or industry interviews

• Develop target customer profiles

• Prioritize target customer segments

Target Market Analysis

Research may cover:

• Geography

• Market demand

• Purchasing power

• Industry structure

• Language

• Culture

• Consumer behaviour

• Buying behaviour

Customer Segmentation

For B2C projects:

Analyze customer profiles, purchase occasions, needs, budgets, and purchase decision

factors.

For B2B projects:

Analyze:

• Industry

• Company size

• Use cases

• Procurement decision-makers

• Decision influencers

• Decision-making process

• Procurement cycle

Competitive Analysis

Compare:

• Products and services

• Pricing

• Positioning

• Sales channels

• Website and marketing approach

• Customer reviews

• Delivery terms

• After-sales commitments

SWOT Analysis

Identify:

• Internal strengths

• Internal weaknesses

• Market opportunities

• External threats