Website Construction

Build or improve as needed:

• Corporate website

• Product pages

• Service pages

• Location pages

• Campaign landing pages

• Online inquiry channels

• Quote request forms

• Booking options

• Purchase pathways

Review:

• Mobile experience

• Page speed

• Navigation

• Page structure

• Product information

• Trust signals

• Inquiry calls to action

• Forms

• Quote request flow

• Booking flow

• Purchase flow

When traffic volume is sufficient, A/B testing can be introduced to improve performance.

• Check indexing and search visibility

• Review page structure

• Research English, French, and other relevant keywords

• Optimize page titles and on-page copy

• Improve internal linking

• Build product, service, and location pages

• Monitor organic search performance

Generative Engine Optimization

As more people use AI search and generative answers to learn about businesses, brands,

products, and services, public-facing information needs to be understandable not only to

traditional search engines but also to AI-powered discovery systems.

• Structure information about the brand, services, products, and areas of expertise

• Build clear, well-organized service pages

• Develop FAQs

• Create case studies, guides, and expert content

• Maintain consistent brand and business entity information

• Optimize public content so it is easier to discover and cite

• Research how target customers phrase questions in AI and generative search

• Monitor brand visibility across search and AI platforms

The goal is to improve the likelihood that your brand information is discovered, understood,

cited, or recommended in search and AI-generated answers.

Depending on the project, we can also configure or improve:

• Social media profiles

• Industry directories

• E-commerce platforms

• Basic analytics tools

• Form tracking

• Conversion tracking